Retailing In Focus

Retailing In Focus isn't just a name, it's a philosophy of how to drive more profitable sales. Think of our services as a series of "eye tests" to help you stay focused. Here's a sampling of what Retailing In Focus can do for you:

1. CONDUCTING YOUR OWN "EXIT INTERVIEW"

Is your store (or product line) as focused as it needs to be? When a new customer leaves your store or showroom, ask her what she saw. If she can't answer the question easily, let Retailing In Focus help you reach a clearer definition of what you stand for.

2. THE "80/20 RULE"

Retailing In Focus will help you edit your business so it's easier to "read." If 20% of your inventory is doing 80% of your business, is the rest of the inventory driving profitable sales? If not, it's a distraction. Make sure you have the right metrics in place to evaluate your business.

3. THE "FOUR BOX GRID"

Using a "brand positioning grid" to evaluate your product or service may sound like Marketing 101, but you need to do it. Retailing In Focus will help you evaluate your market position compared to your competition, and will help find the "sweet spot" that will drive your future growth.

4. SUPPLIER MERCHANDISING CHECKLIST

As a vendor, you need to market with empathy to the retailer's needs, not just make a great product. Does your product fill a volume-driving need in your customer's assortment? Can you and your retail partner achieve mutual, profitable success? Let Retailing In Focus help answer the tough questions.

5. TEAM BUILDING AND EVALUATION

Whether you're a retailer or supplier, as the team leader you know what your key strengths are. Does the rest of your team complement your strengths, and do you let them do their jobs? Are they passionate about what they do? Retailing In Focus will help "audit" your team, to match their skills with their jobs.

6. KEY ITEM INTENSIFICATION

Every retailer and supplier needs the mindset of key item development. Retailing In Focus will help you identify "hidden gems" in your current or future plans. Our strategic planning will focus on the right inventory investment, demand forecasting, presentation and marketing support to make it happen.

7. PLANNING YOUR BUSINESS FIVE YEARS AHEAD

You need to manage the "here and now" details of your business with urgency. But make sure you have a road map so you know where you're headed. Retailing In Focus evaluates the internal plans, the external issues and the "unpredictables" that will help your customer know what you stand for.